Trained and worked briefly as a Chartered Secretary, Sook Ling decided to join Asian Overland Services Tours & Travel (“AOS”) out of curiosity about the travel industry in 1990 and has never looked back since. Her interest in Incentives & Conventions led her to take up the additional responsibility in building strong foundation for Incentive groups. Under her leadership, AOS became the first Malaysian Destination Management Company to win the Incentive Crystal Award Competition, 1st Placing for Trip Delivery (4 nights or less) from Society for Incentive Travel Excellence (SITE) in 1995.
She further expanded the Company’s reach to other areas including Middle East and the Indian Sub Continent apart from Europe. AOS became one of the market leaders in the Middle East, winning the “Million Dollar Agent” Award from Sunway Lagoon Resort from 2006 to 2010.
She spearheaded AOS to become an award winning Company with accolades including winner of the TTG Best Travel Agency Award for 2008, 2009, 2010, 2013 & 2014 and many other awards including the RAWR Award 2017 for Best Destination Company from MYCEB and MACEOS. In 2019, AOS was recognised as the Best Tour Operator – Inbound by MATTA and recently in July 2020, received ‘Travelife Partner Award’ recognition for the sustainability and green practice.