After more than five successful years heading up the Sarawak Convention Bureau in Kuching on the island of Borneo, Mike made the decision in April 2017 to step down, base himself in his new home and embark on an independent venture. Mike Cannon Business Events – Asia Pacific (MCBE) is a consultancy launched in 2017 and based in Kuching, specialising in the profession of Business Events in the Asia Pacific region and specifically focused on business development, marketing and branding, training and representation for organisations needing that expertise.
In his role as Managing Director at Sarawak’s Convention Bureau (SCB), Mike guided the talented bureau team and successfully brought the SCB into an international business environment. Mike was also responsible for developing a strategy to ensure a closer working relationship with the government, industry and hi-academic sectors of Sarawak, and for spearheading the winning campaign for the prestigious ICCA 2016 Congress*.
From 2001 – 2012, Mike headed up the Association of Australian Convention Bureaux, commonly known as AACB Inc. before being headhunted and moving from Sydney to Kuching. In 2018 he was inducted into the AACB’s Hall of Fame.