Message from the CEO

It is with great pride and pleasure that the Penang Convention & Exhibition Bureau invites you to second edition of the Business Events @ Penang or BE @ Penang industry conference.

BE @ Penang 2017 is themed BE EMPOWERED, and will be held on 7 & 8 December at Setia SPICE Convention Centre. The conference will host 20 expert international and local speakers from the Business Events industry, and 250 delegates from around the world.

This conference serves as a catalyst for the Bureau and the industry’s collective effort in developing Penang into a matured and competitive Business Events destination, especially Meeting, Incentive, Convention and Exhibition (MICE). 

Being the first Penang homegrown business events industry conference, it is vital for BE @ Penang to be seen as the benchmark for organising meetings in Penang. The conference is designed in tandem with the meetings and conference trends world-wide, bringing in expert speakers from around the globe to Penang to share their knowledge. 

We are also proud to announce that the Keynote Speaker for BE @ Penang 2017 is the esteemed Mr Roy Sheppard, a specialist conference moderator, an experienced speaker and the author of six books. He is the acknowledged European expert on building profitable business relationships through networking and referrals and has spoken at conferences internationally for many of the world’s largest companies and associations, including the International Congress & Convention Association (ICCA) congresses.

With BE @ Penang 2017, PCEB aims to encourage our partners to communicate, collaborate, and conquer businesses for Penang. We are all Team Penang, and we must BE EMPOWERED to take charge to become the Business Events destination for the present and future. The conference will not only address the challenges the industry in Penang is facing, but also to inspire the industry to work together with PCEB in setting goals and achieving them.

We welcome meeting planners, destination management companies, professional conference organisers, suppliers, and MICE owners and buyers from anywhere in the world who are interested in doing business in Penang to join us this December at BE @ Penang.

Selamat datang and we look forward to sharing with you Penang’s many Experiences Unfiltered at BE @ Penang this December.

ASHWIN GUNASEKERAN
Chief Executive Officer
Penang Convention & Exhibition Bureau