Ashwin Gunasekeran is the Chief Executive Officer of Penang Convention & Exhibition Bureau (PCEB), the first State Convention Bureau in Northern Malaysia set up to develop and grow its Business Events industry. Prior to joining PCEB, he was the Assistant Vice President of Group Sales & Marketing of Destination Resorts and Hotels. A born and bred Penangite, Ashwin worked for the Penang Tourism Action Council upon obtaining his Master’s degree in International Tourism from IMI University, Switzerland. An industry veteran of over 15 years, he brings to PCEB his accrued experience in tourism and hospitality management, revenue analysis, yield management, turnaround strategy, business development and business tourism. He is the current chair of the International Congress and Convention Association (ICCA) Asia Pacific Chapter Committee and the ICCA Malaysia Committee.