Datuk Musa Yusof joined the Tourist Development Corporation Malaysia (TDC) in 1990. With over 25 years of experience in Tourism Malaysia (as the organisation is known now), he has served in various capacities and divisions including Enforcement & Facilitation Division, Marketing Development Division, Corporate Division, International Promotion Division, Promotional Support Division, Domestic & Singapore Marketing Division, South East Asia Division and Domestic Marketing Division. During his tenure in Tourism Malaysia, he took on several key positions including Special Officer (Tourism) to the Honourable Minister of Culture, Arts and Tourism of Malaysia (1998 – 1999). He was also the Director of Tourism Malaysia Paris office from 1998 until 2003. He later went on to become Senior Director overseeing strategic promotions for Asia and Africa markets and was subsequently appointed Deputy Director General (Promotion) of Tourism Malaysia in November 2020.