Jason Yeh is the CEO of GIS Group, 2nd Vice President of International Congress and Convention Association (ICCA). He is now the Honorary President of Taiwan Convention & Exhibition Association. To constantly contribute to the MICE industry, Yeh is a Lecturer at National Taiwan Normal University (Graduate Institute of Translation and Interpretation) and an ambassador of Kaohsiung MICE Alliance. He earned his B.A. in English Language and Literature (1986) and later an M.A. in Tourism (2000) from Chinese Culture University, Taipei, Taiwan. GIS Group, founded in 1991 by Yeh, provides a list of meeting services including conference management, destination management (corporate event, incentive program, teambuilding and cultural activities), audiovisual and congress technology, language services and venue management. Not only does the company satisfy clients’ needs, its professionalism is certified by numbers of international affiliations. The company is a member of International Congress and Convention Association (ICCA), Society for Incentive Travel Excellence (SITE), The International Association of Professional Congress Organisers (IAPCO) and Congress Rental Network (CRN). It has always been Yeh’s mission to help enhancing the meeting industry and to bring more international meetings into Taiwan. In 2016, he released his first book The Driving Force Behind Destination Marketing, analyzing the secrets behind destinations bidding for international meetings. In 2017, he brought IAPCO EDGE Seminar to Taiwan for the first time, provided a fruitful educational program for everyone in the Taiwanese industry. With Yeh’s great work and active presence in the field, he has been called one of The 25 Most Influential People in the Meetings Industry by Successful Meetings Magazine for 2017.