Martin Balmer Northstar Travel Group

Martin Balmer
Working for Northstar Travel Media and coming from a hospitality background, Martin moved into the publishing industry in 2005. He has been responsible for publishing a range of travel magazines including inflight, corporate travel magazines and dedicated world-class meeting publications. Martin collaborates with destinations and venues across the world to effectively create business opportunities in the meetings and events sector via print, digital and live event solutions through a global audience of 400,000 planners.

Northstar Travel Group is the leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, meetings and incentives, travel technology and sports. As the largest and most trusted travel media, information, and services company in the world, Northstar is committed to the growth of a sustainable, global travel industry. Northstar champions the industry tradespeople who celebrate human connection. We facilitate that connection through industry-uniting events, content-driven brands, and transformative data systems. Northstar offers an unparalleled depth of information and services to clients in every vertical segment of the travel industry through our award-winning media brands, proprietary content, research, technology and customized marketing solutions.

8 December 2022 (Day 1)

Time Session
Sustainability : A Revolving Conscious Choice

People these days are actively researching ways to make more environmental friendly choices in their lives. Even in our very own business events industry, potential conference attendees will evaluate all the options and make a conscious choice to spend their time and money on more sustainable events. By choosing a more sustainable conference, attendees feel more comfortable and confident throughout the whole experience.

This session will uncover how organisers, venues and destinations can gain more support, publicity, and advocacy from their target audience before, during, and after the event – all of which contributes to greater profits and success by adapting trending sustainable practices.

Martin Balmer Moderator Northstar Travel Group
Ailynn Seah Panelist The Lumiere Consulting
Josephine Tan Panelist Penang Green Council
Peter Lee Panelist Goyang Convention & Visitors Bureau
Ballroom 1