She started her career in an independent research institute / think-tank organisation where she was involved in producing, managing and executing conferences, overseas trade missions and forums involving the Heads of Government and senior Government officials.
She joined the IT and telecommunications industry and later obtained her MBA.
She later headed the country office of two international PCOs before she set up her own PCO and conference management company. The company later merged with an international PCO company and she headed the country office before becoming the SEA regional director of the international PCO.
Shook Fung was a speaker and trainer for a few convention bureaus in Asia and she is very keen in sharing her experience and passing her knowledge to the next generation of the events industry.
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11:00
11:45
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MACEOS Session: Collaboration Post COVID, Is It More Important Today?
The pandemic has clearly highlighted the importance of collaboration among PCOs, PEOs as well as associations. The rising trend of collaboration allows the industry to connect and exchange ideas to maximise the success of the businesses. This exclusive MACEOS session explores the challenges, and collaboration trends among the business events industry.
Ballroom 1
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