For its last two congressess, ICCA introduced the multi-hub hybrid event format to circumnavigate the restrictions posed by the pandemic. As the popularity of multi-hub hybrid events continues to grown, a group of ICCA members came together in late 2020 to form Hybrid City Alliance - a network of destinations and suppliers to better serve clients with solutions for multi-hub hybrid events. In this session, we explore the benefits of this trend for organisers, destinations and suppliers, and what impact this format of business events can have on delegates.
