Keynote 2: Business Events Algorithm Shift

These days, sustainability is much more than a buzzword, and wise business leaders have realised that you don't have to choose between what's good for business and what's good for the planet. Business and environmental objectives can, and should work together. Making events sustainable has become essential for success in today’s events industry. This topic grows increasingly more important as an evaluation criterion for meeting planners, and venues and destinations are often asked about their implementation of specific green initiatives as part of a bid.

Our special keynote session of this year will also include presentations and an overview about this key topic.