Programme Day 2

All meetings need to leave something behind. Something demonstrable, something lasting. Today, too many meetings don’t. In this thought-provoking session, you will learn why we need to change the way we do meetings fundamentally in order for the meeting industry to maintain its long-term viability. And the first three steps that will allow us, all those working in the meetings industry together, to achieve that. Expect many of your long-held views about meetings to be challenged!

The million dollar question from the young generation - is the travel industry a promising career path after the pandemic reverberations? The young generation now has been called individualistic, socially aware, creative, stressed, diverse, and authentic—and by 2025, they will make up almost 30% of the global workforce. It’s crucial to understand their thought process, bridge the gap to retain and entice these youngsters to flourish our business events industry. This thought-provoking session will uncover the minds of youngsters, employers and the educational leaders to create a better business events ecosystem.

The pandemic has clearly highlighted the importance of collaboration among PCOs, PEOs as well as associations.

The rising trend of collaboration allows the industry to connect and exchange ideas to maximise the success of the businesses. This exclusive MACEOS session explores the challenges, and collaboration trends among the business events industry.

In 2040, will meetings have succumbed to technology? Or to a lack of sustainable meeting models? And if we still have meetings, what will they look like? This session will explore the long-term changes in meetings. One thing is certain: to remain viable in the sweeping changes of the times to come, meeting programmes will need to be designed better – designed for tangible outcomes. Exploration will take place in true workshop style, which means that participants will “work” and “shop” – work together on developing ideas and shop for these ideas in close cooperation with the workshop presenters. This workshop is the logical sequel to the plenary morning session about the long-term viability of meetings.

New pressures related to worker loyalty, inequity, and the skills gap put the worker-employer relationship to the test.

40% of the global workforce is considering leaving their employer.

80% of job losses were among the lowest quarter of wage earners.

70% of global employers say they are struggling to find workers with the right mix of technical skills and human capabilities.

How might the worker-employer relationship evolve to meet the opportunities and challenges of the post-COVID world?

Let’s discuss!

In times of great challenges, both external and internal stakeholders need to come together and reach a mutual understanding of each other’s role, and win! Join us at ICCA Roundtable and you will have fun to gain knowledge from different perspectives from your group mates, mentors/ industry experts, and other stakeholders. Most importantly, we will work as a team to share more creative ideas to win stronger and bigger! Open to all BE Industry partners, (Business Development, Sales, and welcome anyone interested in bid.

Peppered with case studies and illustrations, delegates will explore how the consumer brain's chain reactions and the practical approach to online campaign to achieve optimal results.

As one of the world's largest industries, travel and tourism is a highly competitive industry. In other words, organisations are in constant effort to find ways to stand out from their competitors, promote themselves as the best choice for travellers. Marketing is essential to achieving this, and many of the best tourism marketing tips focus on helping businesses find and promote their unique sales proposition. Of course, it is also crucial that marketers keep up with the trends to create a diverse marketing mix and use the best methods for getting their message conveyed efficiently. In this session, our marketing guru will share the latest travel marketing hacks for 2023 to help you optimise your results and reach your business goals!