Amelia is one of the outstanding pioneers of Business Events Sarawak (BESarawak), Malaysia’s first convention bureau. She has over 13 years of experience in branding, marketing & PR and has contributed towards a total win of 15 awards for Sarawak in creative marketing campaigns. She has also assisted the destination in securing national and international Business Events (BE) over the last 10 years. Her efforts on Legacy Impact have been recognised as the first of its kind within the ASEAN Region; in alignment with various other global case studies that seek to measure intrinsic values and impacts beyond Tourism. She is currently spearheading key projects to promote Sarawak destination branding namely the Global Destination Sustainability Index (GDSI), Kuching Competitive Index (KCI) and the Hybrid City Alliance (HCA). To date she has won 5 professional awards and was recently selected as 1 out of 2 recipients globally for the European School of Management and Technology Berlin (ESMT Berlin) Women’s Scholarship for Executive Transition Programme.