Lau Yin May was appointed the Group Chief Marketing and Customer Experience Officer (GCMCXO) of Malaysia Airlines Berhad overseeing this newly streamlined division in the Malaysia Aviation Group of companies in April 2019. Yin May joined Malaysia Airlines in May 2018 as Head of Customer Experience bringing with her more than 20 years of leadership and management expertise in business strategy, management consulting, commercial, marketing communications and operations in diversified industries. Yin May is no stranger to the Group having joined the airline in 2004, focusing on project management and turnaround initiatives. She was also part of the pioneer team that setup the new airline, Firefly, and oversaw the setup the airline’s travel arm, Firefly Holidays. An accountant by education, Yin May holds a Bachelor's Degree in Business, majoring in Accounting, from Monash University. She started her career as a management consultant with Accenture, focusing in Financial Services with key projects that included Mergers and Acquisitions, Business Process Reengineering and Corporate Restructuring. She has also held portfolios in the advertising, marketing, and communications field with GroupM, and few other industries to include hospitality, education, property development and retail before joining Malaysia Airlines.