Peter Lee Goyang Convention & Visitors Bureau

Peter Lee is thoughtful and globalized leader in Business Events Industry of Korea.

He is currently Managing Director of Goyang Convention & Visitors Bureau since Nov, 2016 and also, serve for Korea MICE Association as a board member and committee chair of Industry Development Committee.

He has developed his expertise through various roles in various fields of the MICE industry for over 20 years. He had worked for MCI (Global Integrated Event Management Company based on Geneve) Korea and high profiled skills in fields of meeting planning & operation, AM&C (Association Management Consulting) and DMC (Destination Management Company).

Peter Lee is a pioneer in the Sustainability of MICE and is board member of Global Destination Sustainability Movement which is global destination network for destination sustainability. He is also achieved Ph. D majoring on Sustainability in MICE industry.

As thought leader of meeting industry in Korea, peter is actively engaging with organizations at the forefront of the latest education and knowledge exchange in the industry. Especially, since 2013, he has actively engaged in NCS (National Competency Standards) projects of MICE industry which is create national standards, education materials and evaluation system as developer, writer and evaluator.

8 December 2022 (Day 1)

Time Session

These days, sustainability is much more than a buzzword, and wise business leaders have realised that you don't have to choose between what's good for business and what's good for the planet. Business and environmental objectives can, and should work together. Making events sustainable has become essential for success in today’s events industry. This topic grows increasingly more important as an evaluation criterion for meeting planners, and venues and destinations are often asked about their implementation of specific green initiatives as part of a bid.

Our special keynote session of this year will also include presentations and an overview about this key topic.

  • Sustainability - Destination
    Peter Lee Speaker Goyang Convention & Visitors Bureau
  • Sustainability - Venue
    Ailynn Seah Speaker The Lumiere Consulting
Ballroom 1
Sustainability : A Revolving Conscious Choice

People these days are actively researching ways to make more environmental friendly choices in their lives. Even in our very own business events industry, potential conference attendees will evaluate all the options and make a conscious choice to spend their time and money on more sustainable events. By choosing a more sustainable conference, attendees feel more comfortable and confident throughout the whole experience.

This session will uncover how organisers, venues and destinations can gain more support, publicity, and advocacy from their target audience before, during, and after the event – all of which contributes to greater profits and success by adapting trending sustainable practices.

Martin Balmer Moderator Northstar Travel Group
Ailynn Seah Panelist The Lumiere Consulting
Josephine Tan Panelist Penang Green Council
Peter Lee Panelist Goyang Convention & Visitors Bureau
Ballroom 1

9 December 2022 (Day 2)

Time Session
ICCA Roundtable - Bid Lab:
The Power of Collaboration

In times of great challenges, both external and internal stakeholders need to come together and reach a mutual understanding of each other’s role, and win! Join us at ICCA Roundtable and you will have fun to gain knowledge from different perspectives from your group mates, mentors/ industry experts, and other stakeholders. Most importantly, we will work as a team to share more creative ideas to win stronger and bigger! Open to all BE Industry partners, (Business Development, Sales, and welcome anyone interested in bid.

Waikin Wong Moderator ICCA Asia Pacific
Peter Lee Panelist Goyang Convention & Visitors Bureau
Premala Danapakiam Panelist Borneo Convention Centre Kuching
Winnee Lim Panelist Malaysia International Trade and Exhibition Centre (MITEC)
Ground Mezzanine (GM Floor), Function Room 9