Prabha Nayar Epic Networks

1. Experience on Tourism Malaysia + Ministry of Tourism, Arts and Culture
: worked on inaugural Visit Malaysia Year campaign i.e. VMY1990 + VMY in other years
: strategised and creative directed non-region-centric Global Campaigns from 2009 onwards
: conceptualised, wrote and creative directed
- television and digital platform commercials
- radio commercials
- newspaper, magazine and poster advertisements
- out-of-home advertisements
- ‘MY shopping destination’ videos
: conceptualised ideas for niche events
: conceptualised ideas for Malaysia Tourism Awards
: conceptualised ideas for World Tourism Conference 2016
: assisted on research and findings on select projects
: assisted on recovery projects e.g. Global Financial Crisis and H1N1 Pandemic
: providing workshop ideas and structure for MoTAC and industry players
: conceptualised and ran webinars for tourism players via Industry Development Division during the pandemic
: conceptualised and ran webinars for tourism players via Sarawak State Library during the pandemic

2. Overview
- over 30 years experience in the Advertising / Branding / Marketing / Promotion industry
- evolved into a multi-talent professional, with skillsets of copywriter-art director-creative director, jingle writer, commercial film director, planner, strategist, motivational trainer, event moderator, event speaker, and event conceptualiser.
- padded the creative strengths of J. Walter Thompson, AMC Saatchi & Saatchi, BBDO, Spence Azizul, Grey, D’arcy and Filmpoint over the years.
- spearheaded sales-resultant and award-winning campaigns for numerous Top 100 Brands and Fortune 500 Companies.
- known for research and insights, insisting these ingredients are pivotal to the success of communications campaigns.
- earned a reputation as the go-to solutions-provider in developing key campaigns for tourism, automobile, property and banking-finance sectors.
- developed pro bono public service campaigns, impacting and driving social causes.
- has been called upon to provide under-the-radar advice to clients, agencies and c-suite leaders on matters from company

3. Other highlights
- Honorary Secretary of International Advertising Association (Malaysia chapter)
- Advisor to Bukit Merah Orang Utan Island Foundation
- developed strategic branding campaigns for Malaysian Palm Oil Council from 2012 onwards
- developing strategic branding campaigns for Council of Palm Oil Producing Countries from 2020 onwards
- developed ‘What Makes Us A Nation’ in 2018, Malaysia’s first Malaysia Day campaign
- independent presenter on Sustainable Ecotourism at ITB Berlin 2019

9 December 2022 (Day 2)

Time Session
Are they listening to you? - Ace your travel marketing hacks!
Prabha Nayar Speaker Epic Networks
Ballroom 1