Programme

7th December 2017, Thursday (Day 1)

0800 - 0900 Registration & Welcome Coffee Break
 
0900 - 0905 Welcome Remarks by Penang Convention & Exhibition Bureau

Speaker
Ashwin Gunasekeran,  Chief Executive Officer of PCEB
 
0905 - 0920 Opening by YAB Lim Guan Eng,  Chief Minister of Penang

Presentation of token of appreciation to the Chief Minister
 
0920 - 1020

Keynote: Empowering The Penang Business Events Industry to Act Independently, yet Collectively

Penang is fast rising as a key second-tier destination in the region. Industry players need to be empowered to act independently—yet collectively—to position themselves to win more business events. With PCEB coming alongside, Team Penang is poised to collaboratively mould the state as a premier BE destination.

Keynote Speaker
Roy Sheppard

1020 - 1030 Presentation of token of appreciation to Keynote Speaker

Presented by:
Ashwin Gunasekeran,  Penang Convention & Exhibition Bureau (PCEB)
 
1030 - 1100 Break
1100 - 1130

BE @ Penang 2016 In Retrospect

BE @ Penang 2016 concluded on a high note with two planned outcomes: Team Penang Bid Alliance, and Education and Training. Ashwin Gunasekeran reviews and analyses the issues raised and subsequent moves in the industry to date, and delineates a vision for the future.

Presented by:
Ashwin Gunasekeran,  Penang Convention & Exhibition Bureau (PCEB)

Moderator
Fu Kei Cheong, CMP,  Anderes Fourdy

1140 - 1300

Attracting the European Market - Associations & Corporate Sectors

Martin Lewis provides insight on attracting the European market, especially associations and the corporate sector, and how this benefits local associations. 

Presented by:
Martin Lewis,  CAT Publications

1300 - 1400 Lunch
1400 - 1530 Concurrent Session 1A
Business Events - The Industry of the future?

Team Penang, a collaborative effort between PCEB and the BE industry, looks to mould the state as a premier BE destination. This panel dissects the current segmentation of BE in Penang and how to capitalise on it for the future.

Panellists:
Jason Yeh,  GIS Group
Fu Kei Cheong, CMP,  Anderes Fourdy
Noor Ahmad Hamid, International Congress and Convention Association (ICCA)

Moderated by:
Karen Yue,  TTG Asia Media
 
Concurrent Session 1B
CEO Deep Dive -
Why Business Events and collaboration matter to my bottom line?


A matured, competitive BE industry requires collaborative networks that provide a seamless experience for visitors and tourists—yet fear for the bottom line often prevents such alliances from forming. Roy Sheppard dives into the hard facts of feasibility and viability and discusses ways to sell stakeholders the vision of a collaborative future.

Facilitated by :
Roy Sheppard

(Register in advance – C-Level Executives)
1530 - 1600 Break
1600 - 1700 Concurrent Session 2A
Crucial Role of Technology in Business Events

Technological advances are key in any burgeoning industry, yet their value lies in how they support desired outcomes. This panel discusses international technology platforms, how they support delivery chain outcomes and whether they are worth the investment.

Panellists:
Rahul Bharadwaj, CMP,  Anderes Fourdy
Yusno Yunos,  Evenesis

Moderator
Karen Yue,  TTG Asia Media
 
Concurrent Session 2B
CEO Deep Dive (Continued) 
Why Business Events and collaboration matter to my bottom line?

A matured, competitive BE industry requires collaborative networks that provide a seamless experience for visitors and tourists—yet fear for the bottom line often prevents such alliances from forming. Roy Sheppard dives into the hard facts of feasibility and viability and discusses ways to sell stakeholders the vision of a collaborative future.

Facilitated by :
Roy Sheppard

(Register in advance – C-Level Executives)
 

 

 

 8th December 2017, Friday (Day 2)

0900 - 1030 Concurrent Session 3A
The Winning Bid

How does one win that coveted bid? This panel covers the requirements of preparing a winning bid, including lead research qualification and prioritisation, preparing for a world-class site inspection, bid strategy, and effective presentations. Is there one proven strategy to win that bid...find out here.

Panellists:
Ashwin Gunasekeran,  PCEB
Gracie Geikie,  Place Borneo
Noor Ahmad Hamid International Congress and Convention Association (ICCA)

Moderated by:
Jason Yeh,  GIS Group
 
Concurrent Session 3B
Trends in Experiential Travel

The aim of experiential travel is for travellers to connect with and understand a destination's culture, people, and history, going beyond mere sight-seeing to arouse emotions and passion. This panel discusses current trends at the intersection of business events and experiential travel and will give you a taste of Penang’s winning formulas.

Panellists:
Katharine Chua,  Tropical Spice Garden
Lawrence Koay,  Tour & Incentive

Moderator
Martin Lewis,  CAT Publications
 
1030 - 1100 Break
1130 - 1330 The Great Turnaround: Navigating the Malaysian Business in Current Affairs

The current affairs of a country, such as economic, FOREX, and political uncertainty, affects the BE industry as a whole. What issues can be traversed, sidestepped, or avoided altogether? We solicit meaningful advice from this esteemed panel to circumnavigate events that can sometimes be beyond our control.  

Panellists:
Arved von zur Muehlen,  Malaysia Airlines Berhad
Ho Yoke Ping,  Malaysia Convention & Exhibition Bureau
Noor Ahmad Hamid,  ICCA
Khoo Boo Lin,  Malaysian Association of Hotel - Penang Chapter

Moderated by:
Dato' Dr Ooi Kee Beng,  Penang Insititute
 
1330 - 1430 Lunch
1430 - 1600 Concurrent Session 4A
Making Media Work for You

With the current social media and viral reporting trends, media coverage can make or break a business. Karen Yue and Martin Lewis discuss what makes the news, the right ways to handle both positive and negative media coverage, and how to utilise the media as a creative platform to promote a property or destination.

Panellists:
Karen Yue,  TTG Media Group
Martin Lewis,  CAT Publications

Moderated by:
Yasmin Bathamanathan, Penang Convention & Exhibition Bureau (PCEB)
Concurrent Session 4B
Grooming the Right Talents and Developing Business Events in Penang

As Penang develops as a BE hub in the northern region, MACEOS’ work will shift from exhibitions to focus on education and grooming local talents to support this growth. The MACEOS team discusses their efforts, including the creation of more avenues to support the conference and events industry. 

Panellists:
Dato' Vincent Lim,  MACEOS
Ashwin Gunasekeran,  PCEB
Gracie Geikie,  Place Borneo
Representative from Setia SPICE Convention Centre

Moderator
Ho Yoke Ping,  Malaysia Convention & Exhibition Bureau
 
1600 - 1630 Break
1630 - 1700 Special Event: The Business Events Best Print Advertisement Award by TTG and PCEB
 
1700 - 1715 Presentation of token of appreciation to Scholars, Speakers and Supporters
 
1715 - 1745 Summation of BE@Penang 2017

Facilitated by:
Roy Sheppard
 
1745 - late
 
BE @ Penang 2017 Networking Section
Setia SPICE Rooftop Garden (R1)

LIVE Music. Good Food. Penang Hospitality