Programme

Programme

DAY 1: THURSDAY, 6 DECEMBER 2018

0800

Registration & Welcome Coffee Break

0900

Opening Ceremony

Welcome Remarks by Penang Convention & Exhibition Bureau Official Address by the Chief Minister of Penang, YAB Chow Kon Yeow

0930

Keynote Address by Nina Freysen-Pretorius, President of International Congress and Convention Association (ICCA)

Conquering the Mountain. My journey through Business Events as PCO in South Africa to the Chair of ICCA.

1015

Break

1045

The Big Picture Alliance Asia - Are We Competing or Collaborating?

Can destinations and convention bureaux work together to yield more businesses? How does healthy competition look like to you? Are we ready to create Alliance Asia? In what areas can we collaborate, and if so, what’s the best way to move forward?

1130

The Crucial Question Second Tier Destinations: To reinvent the wheel or to follow the proven way?

Are second tier destinations having their moment of glory? Should they be innovative or play second fiddle to top-tier destinations? How can second tier destinations set themselves apart and gun for major businesses?

1215

Market Brief Insights for exceptional (international & regional) association conferences

Insights into associations and the value they generate helps understanding the critical needs of associations to support: identifying the right sectors to be working in, getting invited to bid, creating a compelling proposal, and the success of international and regional conferences.

1300

Lunch

1400

Market Digest China and India - what makes them tick and how can I woo them?

1445

Finger on the Pulse Understanding Association Management Companies and Secretariats

Is Malaysia ready to host international organisation’s HQ? What is the benefit for Penang? Do we view it as important as another source of FDI? What are the economic impact if we have these associations here? What are the incentives required to attract them?

1530

Break

1600

Finger on the Pulse Corporate Meetings - Trends

What are corporate meeting planners looking for in a destination? How do we attract this market segment? How big a role does CSR play in attracting corporate meetings?

Outside the Box Incentives - Collaborating with small businesses and attractions to curate bespoke experiences

What are the current and rising future trends in incentive travel? What are some of the key distinguishers that set exceptional incentive destinations apart? How can we stimulate greater collaboration between small businesses and attractions to curate bespoke experiences?

1645

Pecha Kucha Case Study: Postcard Destination vs Business Events Destination. Can a destination be both?

Open to college/university students only
Prize:

  • Certificate of Excellence
  • Scholarship to attend BE @ Penang 2018
  • Cash prize of RM500

BE Exchange

Get the best returns of this conference by presenting your venue/hotel/service/product to the buyers who are attending this conference.

Please note that this session is only for BE @ Penang delegates! Pre-registration is required.

1800

Session Ends

DAY 2: FRIDAY, 7 DECEMBER 2018

0700

WAKE UP CALL Yoga @ SPICE

0830

CEO Deep Dive

Pre-registration required. Limited seats available

Format: Half-day mini conference with breakout workshops
Audience: Pre-qualified C-level executives
Facilitator: &samhoud

(0900)
Disruptive Strategy
Moving Beyond Networking to Collaboration

1030

Break

1100

CEO Deep Dive (Continued)

Pre-registration required. Limited seats available

Format: Half-day mini conference with breakout workshops
Audience: Pre-qualified C-level executives
Facilitator: &samhoud

&samhoud is a consultancy firm that is both usual and unusual, and that achieves breakthroughs by inspiring and connecting people: in organizations, in society and in terms of personal development.

Disruptive Strategy
Seal the Deal: The Power of Negotiation

1330

Lunch

1445

Media Workshop Crafting a winning press release

The main takeaway from this hands-on interactive workshop is how to craft a killer press release. We will discuss the changing landscape of Business Events media, the importance of a killer intro, and share tips on how to get editors interested in your story as well as style, length and vocabulary.

Technology Workshop

Part 1:
The Technology Debate: Is this relevant to my businesses?

Part 2:
Exploiting free technology.
Fact or fallacy: Is BE tech free? What is readily available that I can use to maximise my reach and achieve my targets?

1630

Break

1700

Summation of BE @ Penang 2018

1730

Programme Ends

1800

Networking Dinner @ Setia SPICE Roof Garden