Programme

Thursday, 9 December 2021

Time Session
08:00
09:00
Registration & Morning Breakfast
09:00
09:20
Opening Ceremony
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09:20
10:10
The Big Picture: Business Events Malaysia 2022 & Beyond Outlook
2022 will be the year of recovery for Business Events Malaysia. As the nation gears for the reopening of borders for international travellers, how will the landscape of the industry look in this post-Covid19 world. What are the segments that are looking positive for Malaysia, and how can we collaborate across the cities and states to win business for the country
Mona Manap Moderator Place Borneo
Dato' Sri Abdul Khani Daud Panellists MyCEB - Malaysia Convention & Exhibition Bureau
Amelia Roziman Panellists BESarawak - Business Events Sarawak
Ashwin Gunasekeran Panellists PCEB - Penang Convention & Exhibition Bureau
Noredah Othman Panellists Sabah Tourism
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10:10
10:25
New Horizons: Flying The Malaysian Connectivity
Lau Yin May Speaker Malaysia Aviation Group
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10:25
10:40
Finger on the Pulse: Positioning Northern Region for Tourism
Fajaffri Mohd Fadzil Speaker NCER - Northern Corridor Economic Region
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10:40
11:10
BREAK
11:10
11:55
Business Opportunities in the New Normal
The landscape of business events has changed, with virtual and hybrid events becoming a permanent segment of the industry. While this has spelled loss of business in the short term, there are new opportunities that have risen created by the gaps in services and product offerings. What are some ways to stay relevant in this new landscape - is a complete pivot necessary or would a more intentional approach to diversification work?
Kenneth Fong Moderator MACEOS - Malaysian Association of Convention and Exhibition Organisers and Suppliers
Fiona Marcus Raja Panellists Borneo International Enterprise
Lee Mark Panellists HotshoesAsia
Mala Dorasamy Panellists MITEC - Malaysia International Trade and Exhibition Centre
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11:55
12:40
From Kampung to Corporate to Kuli: My Personal Leadership Journey
By Boonsiri Somchit,
Chief Conceptualist at Xtrategize Technologies and
the best-selling author of "When the Chicken Dies, Everyone Cries"

Why look to the west when we can learn and be inspired by so much even in our very own backyard?

These are stories from the very heart of the kampung. These are stories of how my growing up years, my rag-tag gang of friends, the pakcik-pakcik and makcik-makcik plus a cockroach and a chicken taught me about the value of authentic leadership, the importance of communication and collaboration and the power of adaptability and resilience. However, the most important lesson I learnt from that time was about the power of sekampung and this will be the magic that I would like to share with you from my own personal leadership journey, from the kampung to corporate to kuli.
Boonsiri Somchit Speaker Xtrategize Technologies
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12:40
13:30
Lunch / End of Day 1 Virtual Conference
13:30
21:00
Discover Penang Fam Tour / ICCA Malaysia Session: The Three Exes and I
strictly by-invitation only

Friday, 10 December 2021

Time Session
08:00
09:00
Registration & Morning Breakfast
09:00
09:45
Maximising Social & Legacy Impact of Business Events
Covid-19 has changed the meetings industry landscape, and also how we think about our future. If Crisis also means Opportunities, our Business Events Sarawak colleagues have demonstrated that this is the time to play big. Interestingly, Sarawak’s focus on adding value through Legacy is not a knee-jerk reaction to the pandemic but a well thought out journey to utilize business events as the legacy impact driver. This conversation between Jane Vong Holmes (GainingEdge) and Amelia Roziman (Business Events Sarawak) will redefine the full meaning “Value”.
Jane Vong Holmes Host GainingEdge
Amelia Roziman Speaker BESarawak - Business Events Sarawak
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09:45
10:30
The Rise of Multi-Hub & Hybrid Events
For its last two congressess, ICCA introduced the multi-hub hybrid event format to circumnavigate the restrictions posed by the pandemic. As the popularity of multi-hub hybrid events continues to grown, a group of ICCA members came together in late 2020 to form Hybrid City Alliance - a network of destinations and suppliers to better serve clients with solutions for multi-hub hybrid events. In this session, we explore the benefits of this trend for organisers, destinations and suppliers, and what impact this format of business events can have on delegates.
Nusheena Mohd Shahimi Host ICCA - International Congress and Convention Association
Theresa Gatto Presenters Hybrid City Alliance
Waikin Wong Presenters ICCA - International Congress and Convention Association
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10:30
11:00
BREAK
11:00
11:45
Show Me The $: Monetising Virtual & Hybrid Events
Do you think virtual and hybrid events are not profitable for event owners, suppliers and destinations? Perhaps it is time to put this notion to test. Our three expert business events organisers will share their insights into what can make or break the bank when it comes to organising virtual and hybrid events.
Rahul Bharadwaj Host Anderes Fourdy
Eric Ho Speakers PICO International
Mona Manap Speaker Place Borneo
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11:45
12:30
Closing Keynote: The Currency of Trust
By John D. Chacko
President IAA Malaysia
Global VP IAA Education, IAA World Board Member, Chairman 46th IAA World Congress,
Adjunct Professor UiTM FCMS

The pandemic has changed what matters to people. Trust comes from knowing and acting on what matters to people. A new mandate for business and business events.
John D. Chacko Speaker President IAA Malaysia
Global VP IAA Education, IAA World Board Member, Chairman 46th IAA World Congress,
Adjunct Professor UiTM FCMS
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12:30
14:00
Friday Prayers, Lunch, End of Day 2 Virtual Conference
14:00
17:30
Time Travel - A World Café of Your Thoughts
Imagine you are given a special clock that can turn your organization forward in time. You would get the opportunity to watch the successes and failures of the organization play out in front of your eyes. TIME TRAVEL - A WORLD CAFÉ OF YOUR THOUGHTS will give you the opportunity to imagine how you would create a mature and competitive business environment through some very challenging times. Answer 2 questions on either side of the same coin, HOW DID WE ACHIEVE IT and HOW DID WE FAIL TO ACHIEVE IT? As stakeholders in the same industry, seize this opportunity to network and collaborate with your industry partners and brainstorm in a highly engaging workshop targeted at realizing key outcomes that would contribute to the future success or failure of the industry.

This on-site, facilitated workshop is led by Leaderonomics.
17:30
21:00
BE @ Penang 2021 Finale Dinner